The is the new Emirates NBD logo, who new brand identity was launched on November 21st, 2009. It stands for \'Unity\'. The Blue represents solid, safe & trusted part of the bank. The Yellow is the vibrant, expanding and innovative parts of the bank. The White symbolises the robust framework that supports the bank, delivering clarity, shape and definition.

Emirates NBD was formed following the merger of Emirates Bank and National Bank of Dubai (NBD) on March 6th, 2007.

Head of Brand Project - Ashley Chancellor - Group Marketing Director & Head of Branding. The brand identity was designed by Bluemoon Branding, based in London, UK. Partner Craig Penn . Creative Director Matt Crane.