It's written in our DNA. It's woven into the fabric of our constitution. It was in Trevor Andrew's first Analog I-Pod jacket and it's scratched on the bottom of Nathan Fletcher's 4-fin. It's the ultra-thin thread that ties together surfing, skateboarding and snowboarding. It's the fearless voice calling you to Liberate, Unify, Mobilize and Resolve. It's non-digital, low-technology. It's the new elitism. It's Analogic.