IFA, which stands for Independent Field Advertisers, is the network marketing division of Clientèle Life, one of the most trusted and respected names in the South African financial services sector. In July 1998, Clientèle Life identified an opportunity in the insurance industry and introduced a “first of its kind” marketing approach – the IFA Business Opportunity. Through the IFA Business Opportunity South Africans have the opportunity to apply for insurance products that suit their needs and at the same time, have the opportunity to earn an additional income by introducing others to the opportunity.

The simplicity of the concept means that the IFA Business Opportunity can be taken up by almost any adult South African, regardless of their qualification or work experience. With hard work, tenacity and determination, an IFA can build a promising and sustainable business. The rewards and earning potential are directly proportionate to the effort IFAs put into their business.